To celebrate it's 20th anniversary, Avex has launched a new project called "ravex" in collaboration with Tezuka Productions, which is also commemorating the 80th anniversary of Tezuka Osamu's birth.
The theme of this project is "21st Century J-pop", which translates as a fusion of dance music and J-pop. Aspects of Tezuka's Astro Boy have been incorporated in the visual materials of this project.
"I RAVE U" is the first tune to be released under this project.
Click here for the official website (Japanese only)